My chosen genre
The genre I have chosen for my music video is indie, including variations of indie music, such as 'indie rock' and other 'alternative' music. I have chosen this genre as it is one of my favourites and I admire not only the sounds of songs in this genre, but other factors such as the fashion and the images the artists project of themselves because it is often unusual and creative.'Indie' is short for 'independent', which relates to the idea of diverting away from mainstream culture; being unique or anti-conformist. Indie music originates from bands that made their music independently as they could not gain financial support to have a major record label.
These days, being indie is more focused on being different or standing out. The irony of this is that 'being indie' has become a mainstream concept.
Many audiences have been influenced by indie culture for the rebellious nature of the genre appeals to individuals.
The bands that have inspired me to chose this genre have been labelled indie/alternative by Wikipedia.
Fashion
Indie clothing is basically 'not what everyone else is wearing', though in reality the clothes are mass produced and the wearer will not be the only one wearing them.
Typical pieces of clothing associated with being indie are waistcoats, band t-shirts, ties, and clothing that appears to be vintage.
Converse and plimsolls are popular indie footwear choices.
Here is Passion Pit sporting the latest in 'indie clothing': a knitted jumper, a cardigan, a checked shirt, and not one but two pairs of 'hipster' glasses. Indie.
Wikipedia categorises Passion Pit as indietronica, synthpop, alternative dance, indie pop, house.
This is The xx who are unlike most mainstream artists when it comes to how they dress. While a lot of artists will wear 'random' clothes every time they perform, The xx always wear black, which sets them apart from other artists.
Wikipedia categorises The xx as indie pop, dream pop.
Album covers
The album art of indie bands is often colourful, arty, and unusual, making it interesting to look at. It is 'quirky' compared to mainstream album covers, standing out due to the sheer abnormality that piques the interest of individuals.
GROUPLOVE: Alternative rock, indie pop, indietronica, alternative dance.
Young the Giant: Alternative rock, indie rock.
Music videos
Indie music videos generally consist of anything out-of-the-ordinary that people will not have seen before.
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